In the settings section, the Web Tracking Script page contains the tracking pixel you'll want to add to your website to track anonymous page visitors.

Adding the Tracking Pixel to your Site

We've detailed how to add the pixel to your site and verify it's working in Adding your Web Tracking Script.

Whitelisting Other Sites

We have a domain whitelist - by default, we only whitelist your primary website domain (i.e. - If you have multiple domains, you need to let us know so we can whitelist them for you.

What does the Engagio Tracking Pixel do, exactly?

The Javascript snippet above asynchronously loads the actual Javascript that will run on your site. Our Javascript code captures high-level details about the page such as the URL and title of the web page, then sends it to the Engagio servers as a request for a pixel. It also adds a cookie to determine whether the visitor is visiting for the first time or if we've already seen this anonymous person before.

Once we get our micro payload with the page view metadata, we do a reverse IP address lookup on the client IP address that sent us that data to try and identify what account they are at via a third party, we use Kickfire's API to do this.

Once we have Kickfire's domain that is matched to that IP address, we look for accounts in your Salesforce instance with a matching domain in the "Website" field.

No information is sent back to your website from our request with the pixel, we do not provide the matched account information via our tracking script in any way. There is no other function our tracking script provides.

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