What constitutes a "highlight"?

We have a fairly complex algorithm which tries to find key people and moments for you based on a wide variety of factors such as their title (CXO, VP), the number of campaigns and forms they've successfully completed, and more.

The Highlights area shows three types of information:

  • The most engaged individual people within your Accounts
  • The most engaged Accounts
  • Top activities happening at Accounts

Highlights are always shown for the past week. As a reminder, the time frame dates are shown in the top-right corner of the section.