What constitutes a "highlight"?

We have a fairly complex algorithm which tries to find key people and moments for you based on a wide variety of factors such as their title (CXO, VP), the number of campaigns and forms they've successfully completed, and more.

Generally speaking information that is populated here will come from: Your marketing automation platform and our anonymous web tracking script. The activities listed under a person are not exhaustive of all of their engagement.

The Highlights area shows three types of information:

  • The most engaged individual people within your Accounts
  • The most engaged Accounts
  • Top activities happening at Accounts

Highlights are always shown for the past week. As a reminder, the time frame dates are shown in the top-right corner of the section.