Engagio as a platform collects data from many different sales and marketing systems.

All of that engagement data then gets weighted by our Engagement Minutes Model.

Each of these Engagio Activities then can added back into Salesforce using Dash for attribution:

Dash then uses the Engagio Activities to calculate attribution of each activity to each Customer Path - ie milestones on the Account, Opp or Person (Lead or Contact) at a specific point in time.