Favoriting a list or filter makes accessing that asset more convenient in the future. 

Favoriting is available to any user and is specific to the user who favorites it.

For example, if User 1 favorites List A, List A will not be a favorite for User 2 unless User 2 explicitly favorites it for themself.

Favorite a List or Filter

To favorite a list or filter, click the star icon next to the list or filter.

Your favorite lists show up at the top in the list drop-down, and your favorite filters show up at the top of the filter drop-downs in Analytics, so you can access them easily in the future.