When choosing LinkedIn as a Destination, you must choose whether you want to "Create New", "Create New and Replace Existing", or "Overwrite Existing".

  • Create New: this option will create a brand new audience on LinkedIn that can then be used in your campaigns.
  • Create New and Replace Existing: this option will create a brand new audience on LinkedIn and then lets you choose an existing audience that already exists on LinkedIn that may already be in use in your campaigns to swap it with. This should be a huge time saver!
    So if you choose to replace "Audience A" with your new Engagio Audience and "Audience A" is being targeted by 10 campaigns on LinkedIn, your new Engagio Audience will be created and will be start being targeted by those 10 campaigns. 
    Note: Audience A will still be available as an Account Assets in Campaign Manager--we do not delete it we only replace where it is in use.
  • Overwrite Existing: this option will allow you to choose an existing audience to overwrite.
    Note: only audiences that were created through the Engagio integration and are no longer synced to an Engagio audience will be available when this option is selected.