The last step after you set your audience selector, define your actions, and set your schedule, is to Activate your automation. This is an important step. Even though you have set a schedule, the automation will not run at the scheduled day and time until it is Activated.

You can Activate your automation by clicking Activate.

Confirm that your automation will run at the schedule date and time by clicking Confirm.

That’s it! Your automation will now run at your scheduled date and time! You can Deactivate your Automation at any time. Learn more about how to Deactivate your Automation here.

Check back later and view the history tab to see the details of what the actions the automation has completed.

Note: you will notice that you cannot make any changes to your automation while it is in an active state. You must first deactivate it to make changes, then reactivate it.