Activating your Audience
After you have set up your Selector and defined your Destinations, it is time to activate your Audience. You have a couple of options when activating your audience: schedule a start date, schedule an end date, or Activate immediately.
To activate your Audience to start syncing immediately, simply click activate without checking Start Date and End Date:
Thats it! Your audience is now activated.
If you do not set an End Date we will continue to sync people or accounts from this audience to your destination forever.