After you have set up your Selector and defined your Destinations, it is time to activate your Audience. You have a couple of options when activating your audience: schedule a start date, schedule an end date, or Activate immediately.

To activate your Audience to start syncing immediately, simply click activate without checking Start Date and End Date:

Thats it! Your audience is now activated. 

If you do not set an End Date we will continue to sync people or accounts from this audience to your destination forever.

Learn more about using Start Date and End Date if you would like more scheduling flexibility.