Configurable Journeys Dashboard: Volume, Conversion, and Velocity
The dashboard includes three key Journey KPIs: Volume, Conversion, and Velocity.
- Volume: The number of accounts that entered that stage in the selected time period. If an account entered this stage more than once during this time period, we will count every transition in the volume number.
- Conversion: The percentage of accounts that entered that stage in the selected time period, and moved to a forward stage. This will include accounts that skipped that stage (for example, they moved from a previous stage to a forward stage).
- Velocity: The average number of days accounts spent in that stage before moving to a forward stage in the selected time period.
Admins can configure the stages for these KPIs by going to Settings -> Journey -> Journey Settings.