The Journey Conversion page can be accessed by going to Analytics, then Journey, and then Conversion:


The page is divided into three sections:

1. Conversion Chart

The charts shows the Conversion Rate from one stage to the next (within the time frame):

To the right of the chart is more data to help you better understand the Conversion Rate calculation:

The Total Accounts column shows the number of Accounts that moved to a stage within the time period. And the Converted Accounts column shows the number of Accounts that have since moved from the stage to the next stage, ie, they converted to the next stage.

Conversion Rate = (Converted Accounts) / (Total Accounts)

2. The Conversion Heatmap

The heat-map allows you to slice and dice the Conversion data to better understand the Journey trends: Are some Accounts converting better in certain stages than others?

The presets by the default allow you to look at Conversion by Stage and by:

  • Account Owner
  • Industry
  • Type of Account

But you're also able to choose your own custom field by clicking on the "Custom" button and selecting your customer field: