The destinations tab will provide you with some interesting information about audiences Status, when it last synced, person match rate, and the number of people or accounts in the audience on LinkedIn.

Before you activate your audience, this will appear in an inactive state, and we will not show any metrics:

After your audience has been syncing for awhile, you can come back here to get a better sense for what is going on with each destination:

The first piece of information is Status. There can be the following statuses for LinkedIn:

  1. Inactive (Grey Dot) - Audience has never been activated or was deactivated
  2. Scheduled (Teal Dot) - Audience is active but scheduled to sync at a future date
  3. Pending (Yellow Dot) - Audience is active and currently syncing for first time since activated
  4. Active (Green Dot) - Audience is currently active and successfully synced on last attempt

The second piece of information is Last Sync. Last sync will contain the number of people or accounts that we added or removed during the last sync:

The third piece of information is the match rate. Match rate will indicate the percentage of people or accounts that we send to LinkedIn that they are able to match on their platform:

Lastly, you can view overtime the number of people or accounts who have been matched and added to the audience on LinkedIn:

Pretty cool stuff!