The Program Impact provides information about the effectiveness of your marketing programs in relation to your target accounts. A "program" in this sense is a Salesforce Campaign or Marketo Program, and a "success" is a Salesforce Campaign Response or a Marketo Program Success.

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Account Coverage: Displays the percentage and number of Accounts (from the currently selected Account List) with a program success. For example, 27% (224/827) indicates that 224 out of the 827 Accounts in the Account List registered a success for that program, representing 27% of the Accounts on the list.

People Focus: Shows people within your account list that had a success/response in a campaign over all people with a success/response in a campaign. For example, 18% (401/2,252) indicates that of the 2,252 successes resulting from the program, 401 of them came from Accounts within the currently selected Account List, representing 18% of the overall successes for that program.

Here's a Venn diagram that hopefully makes it more clear:

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How do we define a success?

In Salesforce:

Campaign Statuses that have been marked as "Responded" in the Campaign Member setup screen in Salesforce will be considered a success.

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In Marketo:

Leads need to become a "success status", find out more with Marketo's Program Membership documentation.

Available Columns

Click the Edit Columns button to add any of these additional fields:

New Pipeline Revenue: Dollar amount for new opportunities after program success

Won Opportunities: Number of won opportunities after program success

New Opportunities: Number of new opportunities after program success

Closed-Won Revenue: Dollar amount for new opportunities after program success

Closed-Won Avg Days: Average opportunity length for won opportunities after program success

Win Percentage: Percent of won opportunities after program success

Opportunity Revenue Change: Total change in dollar amounts for opportunities after program success

Forecast Revenue Change: Total change in expected dollar amounts for opportunities after program success

Opportunity Probability Change: Total change in probabilities for opportunities after program success

Accelerated Won: Number of opportunities that close at least 30 days earlier than the original expected close date after program success

Accelerated Days: Number of days opportunities close earlier for opportunities that close at least 30 days earlier than the original expected close date after program success

Accelerated Revenue Change: Total change in dollar amounts for opportunities that close at least 30 days earlier than the original expected close date after program success

Engagement Minutes: Total number of Engagement Minutes resulting from that program