The Program Impact page gives you insight into the effectiveness of your marketing programs in relation to your target accounts. 

A "program" is a Salesforce Campaign or Marketo Program, and a "success" is a Salesforce Campaign Response or a Marketo Program Success.

How do we define a success?

In Salesforce:

Campaign statuses that have been marked as "Responded" in the Campaign Member setup screen in Salesforce will be considered a success.

In Marketo:

Leads need to become a "success status", find out more with Marketo's Program Membership documentation.

Field Definitions

SuccessesThe number of people with a responded/success status for this campaign/program

Account Coverage: Displays the percentage and number of accounts (from the currently selected account list) with a program success. 

For example, 27% (224/827) indicates that 224 out of the 827 accounts in the account list registered a success for that program, representing 27% of the accounts on the list.

New Opportunities: Number of new opportunities created after program success

New Pipeline Revenue: Dollar amount for new opportunities after program success

Closed-Won Revenue: Dollar amount for new opportunities after program success

Won Opportunities: Number of won opportunities after program success

Win Percentage: Percent of won opportunities after program success

Closed-Won Avg Days: Average opportunity length for won opportunities after program success

Opportunity Revenue Change: Total change in dollar amounts for opportunities after program success

Forecast Revenue Change: Total change in expected dollar amounts for opportunities after program success

Opportunity Probability Change: Total change in probabilities for opportunities after program success

Accelerated Won: Number of opportunities that close at least 30 days earlier than the original expected close date after program success

Accelerated Days: Number of days opportunities close earlier for opportunities that close at least 30 days earlier than the original expected close date after program success

Accelerated Revenue Change: Total change in dollar amounts for opportunities that close at least 30 days earlier than the original expected close date after program success

Engagement Minutes: Total number of Engagement Minutes resulting from that program